Viewability helps you identify if your ads have really been seen; measures the impressions that are visible on the screens of a user:
Optimize with Real-Time Viewability
Identifies which of your ads are being viewed in real-time to improve your campaign optimization
Prioritize Viewable Impressions
Keeps down the costs: invest on what is really being viewed & acknowledged
Prevent Ad Fraud with Viewability
Helps fight ad fraud: Fake inventory, fake traffic, fake placement and biased behavior
How to track viewability in mediasmart?
mediasmart Viewability tool
Easily measure viewability in real time and optimize based on viewability (Ad Viewed).
IAS
Third party vendor that allows you to track media quality metrics; viewability, brand safety, and fraud by inserting their tracking pixels when you configure your campaign in our console.
MOAT
Third party vendor that allows you to track viewability by inserting their tracking pixels when you configure your campaign in our console.
