You can benefit from Audiences by buying at a user-level (taking full control with personalized
messages, retargeting and blacklisting) or creating your own audiences to make media buying
much more efficient and optimized. Thanks to mediasmart’s Big data stack and self-learning
algorithms; and the numerous partners that we work with.

Location-based audiences

Gather audiences around physical areas, using gps coordinates, control the area, the precision and schedule

Interaction-based audiences

Create audiences or enrich existing ones based on how users interact with campaigns

Time-based audiences

"Automatically create audiences based on the moment users were added to any mediasmart audience"

DOOH Audiences

Create Audiences with users on mobile screens that are foudn around DOOH screens where your campaign is displayed

Audience mapping for id-less traffic

Identify a user with a given device across environments, based on mapping identifiers that users have consented to share (IDFAs, GAIDs, etc.) with mediasmart's proprietary mediasmart ID

Make smarter decisions with Audience Insights

Discover more about your audience; what amount of users from one audience overlap with up to other five mediasmart audiences

Upload your own audiences or use your DMP

Manually upload a list of users through console, our open api or your own DMP