Reports
CTV, which was until recently seen as an alternative to linear TV, has now emerged from the shadows and cemented its place as a device of choice for Indian audiences to consume content.
We follow the trail of CTV viewership further into the country with our CTV 2.0 report that digs deeper into consumption habits across metros and non-metros in India. We evaluate and analyze the interactions with content formats on CTV as well as the impact of CTV advertising on purchase decisions.
Download our latest report where we unravel:
Changing CTV consumption habits in India.
CTV’s viewers in India and how they consume content.
CTV’s impact on ad recall and purchase decisions.
How leading brands in India leverage the CTV advertising opportunity.
We follow the trail of CTV viewership further into the country with our CTV 2.0 report that digs deeper into consumption habits across metros and non-metros in India. We evaluate and analyze the interactions with content formats on CTV as well as the impact of CTV advertising on purchase decisions.
Download our latest report where we unravel:
Changing CTV consumption habits in India.
CTV’s viewers in India and how they consume content.
CTV’s impact on ad recall and purchase decisions.
How leading brands in India leverage the CTV advertising opportunity.
Mapping CTV Viewership in Brazil & LATAM and the Media Opportunities for Brands
CTV has already made a significant impact on the digital advertising industry in the American Region part of the world and LATAM and Brazil are following suit exceeding growth and usage expectations. What does it mean for consumers, brands, and the digital AdTech ecosystem in the region?
To dive deeper into the viewing habits of the average LATAM user, we set out to find out the user preferences of Latinos across the region - how they view CTV content, how they handle advertisement in this device and the differences in the usage of traditional TV and Connected TV.
Download our latest report where we unravel:
Global CTV Trends and its evolution in the LATAM Region.
Changing in CTV consumption habits.
Who is the average CTV viewer in Brazil, México and Argentina, and how they consume CTV.
The CTV advertising opportunity for brands with mediasmart and Logan.
To dive deeper into the viewing habits of the average LATAM user, we set out to find out the user preferences of Latinos across the region - how they view CTV content, how they handle advertisement in this device and the differences in the usage of traditional TV and Connected TV.
Download our latest report where we unravel:
Global CTV Trends and its evolution in the LATAM Region.
Changing in CTV consumption habits.
Who is the average CTV viewer in Brazil, México and Argentina, and how they consume CTV.
The CTV advertising opportunity for brands with mediasmart and Logan.
CTV has already made a significant impact on the digital advertising industry in the western part of the world and India is following suit. What does it mean for consumers, brands, and the digital AdTech ecosystem in India?
To dive deeper into the viewing habits of the average Indian user, we set out to find out the user preferences of Indians across the country - how they view CTV content, the time spent, their preferred apps, and more.
Download our latest report where we unravel:
Global CTV trends and its evolution in India.
Changing CTV consumption habits in India.
Who is the average CTV viewer in India and how do they consume CTV.
The CTV advertising opportunity for brands with mediasmart.
To dive deeper into the viewing habits of the average Indian user, we set out to find out the user preferences of Indians across the country - how they view CTV content, the time spent, their preferred apps, and more.
Download our latest report where we unravel:
Global CTV trends and its evolution in India.
Changing CTV consumption habits in India.
Who is the average CTV viewer in India and how do they consume CTV.
The CTV advertising opportunity for brands with mediasmart.