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About Us

A team of professionals with many years of experience in the mobile and digital advertising world striving for innovation and quality of service.

Back in January 2012 the world of mobile advertising was still dominated by traditional ad networks selling impressions and clicks and optimizing campaigns to maximize CTRs. The first mobile ad exchanges were getting started, enabling mobile optimized inventory to be bought programmatically using real time bidding. That is when mediasmart was founded, embracing real time bidding as the most effective media buying paradigm. The company has since then evolved to support private deals as well, additional formats beyond display and integrations with multiple third parties in the ecosystem, but always staying true to its mission: allowing advertisers to effectively reach mobile audiences in real time, while maximizing engagement with campaigns.

Since its inception, mediasmart has always been very clear on its position in the mobile advertising ecosystem: full focus on advertisers and the buying process.

Take a look at our culture and values:

  • Be a generous leader. One that helps others succeed and celebrate their success.

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  • Love curiosity. Keep learning and stay relevant.

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  • It’s a team effort. Collaborate and cooperate to build a smart company.

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  • Go farther. Be an example for others. Set the bar.

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  • Love what we do. Love our work with passion and respect.

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  • Do good and do well. Our work matters.

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We work hard and never forget to have fun in the process. Absolutely devoted to our customers and to building the best DSP out there, our passion shines through everything we do.

  • Noelia Amoedo CEO
  • Guillermo Fernandez CTO
  • Arturo Imedio CFO
  • Mo Hussain VP of Sales
  • Marta Lopez de Haro Client Services Director
  • Yarilo Villanueva Frontend Team Leader
  • Francisco Barea Frontend Developer
  • Alfredo Lopez Backend Developer
  • Adrian Gigante Backend Developer
  • Diego Pastor Backend Developer
  • Aniss Laamouri Head of Strategic Partnerships and Innovation
  • François Peltiez Sales and Marketing Manager - FR
  • Tiago Vila Verde Head of Analytics
  • Javier Almirante IO Sales ES/Account Manager
  • Adriana Ullivari Product Marketing Manager
  • Gema Posada Partnerships Manager
  • Olatz Goicoechea Business Development
  • Adrián Domínguez Account Manager / Support
  • Adrián Hernández Account Manager / Support
  • Emilio Carpio Account Manager / Support
  • Álvaro Martínez Account Manager / Support


Want to meet us at any of the events we are attending? Check them out and schedule a day and time!


We are based in Madrid and London, but depending on the position you may work wherever you want. We are growing every year, and we’d love for you to join us!

Click here to see our open positions or to email us with some thoughts on what you’re passionate about.

Trusted by hundreds of businesses worldwide


info@mediasmart.io +34 91 199 35 46 Calle García de Paredes 12, 1º B Madrid, 28010 UK OFFICE +44 7834 284 611 14 Gray's Inn Road London, WC1X 8HN FR OFFICE +33 (0)6 50 51 32 42 40 Rue du Colisée Paris, 75008 BE OFFICE Rue Belliard, Belmont Court 51 - 53 Brussels, 1000 AE OFFICE King Salman Bin Abdulaziz Al Saud Street PO Box Dubai Media City, 72280