Anuj Kumar

CEO (mediasmart) & Chief Revenue & Operating Officer (Affle)

Anuj has played a pivotal role in building & growing Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping to make Affle a leading Mobile platform company. Under his leadership, the team has worked with several top marketers globally to help deliver end-to-end mobile advertising and data analytics-driven solutions through Affle’s products and platforms. Prior to Affle, Anuj worked with large global media companies like ESPN STAR Sports, GroupM Mindshare and JWT.

Anuj has over 17 years of relevant media and advertising industry experience and holds a Bachelor’s degree in Economics from St. Stephen's College and a Masters in Advertising & Communication from MICA in India.

Guillermo Fernandez Sanz

Chief Technology Officer

Guillermo joined mediasmart in 2012 as CTO. In his more than twenty years of experience, Guillermo has succeeded in executive roles in both Spanish and American companies in industries such as mobile, telecommunications and e-commerce. He has also had exposure to consulting and professional services and has launched several products of his own.

Guillermo has a degree in Computer Science by the Universidad Autónoma in Madrid and has played various roles in product, operations, project management and consulting across organizations as Berggi, Hybris (acquired by SAP), Portal Software (acquired by Oracle), Andago and Buongiorno/Myalert.

Nikhil Kumar

Chief Growth Officer

A seasoned MarTech leader, Nikhil joins mediasmart with over 14 years of experience in the marketing and technology domains. Most recently, Nikhil was a part of the ByteDance India team as the Business Head for Global Business Solutions. Previously, in his role as the Director of Brand Strategy & Industry head, he was instrumental in growing InMobi’s direct brand business across verticals. Nikhil has been a seasoned marketer having played marketing leadership roles in top global brands like L’Oreal, Puma, Cafe Coffee Day and also in product tech startups like Housejoy. In 2019, Nikhil was awarded as one of India’s most Innovative MarTech Leaders. He provides his expertise to multiple start-ups in the marketing & strategy domain and likes sharing his knowledge as guest lecturer across many management institutes.

Taísa Pereira

Regional Director of Latam

Taísa is an experienced AdTech and digital market leader and has previously worked with Smart AdServer, Mercado Livre and Afilio. She is passionate about the digital market and Adtech industry, adding to the need to be part of big changes, makes a passionate and committed leader. Ease of motivating the team by focusing on exponential results, driving business efficiently and quickly. Believer of the transformation with data and technology to bring solutions and have a profitable and strong business

Pablo Goya

VP of Sales, Europe

With over 15 years of experience in the ad-tech and programmatic landscape, Pablo has held senior roles at leading companies including, Yahoo, Weborama, and Omnicom Media Group. Most recently, he was part of the leadership team at TAPTAP Digital, where he played a crucial role in the brand’s expansion across multiple EMEA markets and driving the company’s vision forward. Pablo's extensive background in programmatic advertising, customer success, and digital platforms will be pivotal in accelerating innovation and enhancing collaborations with clients throughout Europe.

Marta López de Haro

Global sales & Client Services Development Senior Director

Marta joined mediasmart in 2012, and is responsible for recruiting and managing the Client Services team. Prior to mediasmart, she had more than 20 years experience in sales and marketing in the digital industry, working in companies such as Rumbo.com (Telefónica/Amadeus JV), where she was Marketing Director for5 years, TradeDoubler, where she was Head of Campaigns for 6 years and different media agencies, where she managed international clients

Through these years Marta gained deep knowledge around digital projects, start-ups, e-commerce, usability and negotiation with multinational companies. She has a marketing and advertising degree.

Silvia Serrano

Head of Finance

Silvia joined mediasmart in April 2022 as Finance Director. She has extensive experience as CFO and is expert ERP implementation, in change management, in cross-functionally project management, in digital transformation, in improvement of internal processes and optimization tasks.

Silvia holds a Bachelor’s degree in Business Administration from The Autonomous University of Madrid and an Executive Management Program in Digital Business from The Valley.